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BigCommerce vs Shopify Collation 2023: Which is The Best Email Marketing Tool?

Selecting the right eCommerce platform is of the utmost importance when beginning an online business. Because there’s numerous choices, it’s essential to conduct research and compare the greatest rivals. This blog post will compare BigCommerce vs Shopify to help you to reach an educated choice. Whether you’ve been in the game for a while or are just getting started, you can choose the most suitable fit for your business goals by understanding what each platform has to offer. So, let’s take a deep dive at BigCommerce and Shopify’s outstanding capabilities, pricing, and user experience and determine whose eCommerce partner is outstanding for you.

Table of Content

BigCommerce vs Shopify Comparing Pricing and Plans

When comparing BigCommerce with Shopify, pricing and plans are critical elements to consider. Understanding the charges will enable you to make an informed decision that meets your budget and business needs.

BigCommerce vs Shopify both have different price options for different sizes of enterprises. Examine the pricing plans of BigCommerce vs Shopify.

You can also learn more about the following topics:

BigCommerce Pricing:

  • BigCommerce provides a tiered pricing model consisting of four plans: Standard, Plus, Pro, and Enterprise. The Standard plan starts at $29.95 per month and offers essential features like unlimited products, bandwidth, and storage. The Plus, Pro, and Enterprise plans are available at higher price points and provide additional advanced features suitable for growing businesses with higher demands.

Shopify Pricing:

The Shopify platform, on the opposite hand, provides a total of three choices: Basic Shopify, Shopify, and Advanced Shopify. The Basic Shopify plan costs $25 per month and offers all of the features required to set up a modest online store. Gift cards as well as comprehensive analytics are provided in the Shopify and Advanced Shopify plans, which are priced appropriately.

It’s worth recognizing that both BigCommerce vs Shopify apply transaction fees for every transaction made through their respective sites. Transaction fees, on the other hand, can be avoided or lowered by using their own payment gateways (BigCommerce Payments and Shopify Payments) or switching to a higher-tier plan. Third-party payment gateway integration is also possible, but may involve additional fees.

Ease of Use

When comparing BigCommerce vs Shopify, it is critical to analyze the degree of usability provided by each platform. As a business owner, you must select a platform that is simple to use and allows for speedy creation and maintenance of your online store, without the difficulties of complex technical components.

Both BigCommerce vs Shopify are highly adept at offering interfaces that are intuitive for users and ensure smooth navigation. Below is a comprehensive overview of the straightforwardness they provide in terms of usability.


  • BigCommerce offers an easy setup process that guides you through each step, from opening an account to tailoring your store. Their simple to operate dashboard features an organized design which makes it straightforward to find the tools and features you need to manage your products, orders, and customers. Big Commerce also provide a good knowledge base and also provide 24/7 customer support to help out client at all stages.


  • Shopify is famous in its simplicity and user friendly. Its Shopify store setup wizard makes it simple for getting started. The user interface is well-organized, making handling products, orders, and customers simple. Shopify furthermore offers an extensive collection of directs and tutorials, as well as a dedicated support team, to ensure that users have access to all of the resources they need.

Design and Customization BigCommerce vs Shopify

When building an online store, design and customization choices are crucial for establishing a visually appealing and unique brand experience. Let’s compare BigCommerce’s design and customization features to those of Shopify:


  • BigCommerce offers a plethora of professionally designed themes from which to choose. These themes are totally customizable, allowing you to modify elements like colors, fonts, and layouts to fit your brand’s style. The platform’s simple theme editor provides a visual interface for making changes, eliminating the need for coding skills.


  • Similarly, Shopify provides a vast library of stunning themes that cater to various industries and styles. These themes are also adaptable allowing you to tweak the look to match your brand’s needs. You may simply adjust elements such as typography, colors, and graphics using Shopify’s easy to use theme editor.. If you have coding expertise, Shopify’s Liquid language allows for more advanced customization, giving you greater control over the desig
BigCommerce vs Shopify

E-commerce Features:

When reviewing electronic shopping carts like BigCommerce vs Shopify , it important to consider the services they provide for your online company. In this chapter, we are going to look at the primary e-commerce attributes provided by the two different platforms.

Product Management:

  • BigCommerce vs Shopify allow you to easily manage your product catalog. You can create and organize product listings, add images and descriptions, set pricing and inventory levels, and configure product variants such as size or color options. Both platforms offer user-friendly interfaces for efficient product management.

Inventory Tracking:

  • BigCommerce vs Shopify Tracking and managing inventory is essential for any online store.BigCommerce vs Shopify provide built-in inventory management systems that help you keep track of stock levels, receive notifications for low stock, and manage fulfillment processes. They also integrate with third-party inventory management tools if you require more advanced inventory tracking capabilities.

Payment Gateways:

  • BigCommerce vs Shopify The two platforms include numerous payment gateway interfaces, allowing you to accept a variety of payment options. BigCommerce accepts mainstream payment channels such as PayPal, Stripe, and Square, as well as a number of regional options. Shopify, likewise, integrates with numerous payment gateways, including its own built-in payment solution, Shopify Payments. Assess the available options to ensure your preferred payment gateways are supported.

Shipping Options:

  • Providing flexible shipping options is crucial for online businesses. BigCommerce vs Shopify offer various shipping integrations to streamline your shipping processes. You can integrate with popular carriers like UPS, FedEx, or USPS, and configure shipping rates based on factors like weight, region, or order value. Ensure that the platforms provide the shipping options relevant to your business needs.

Abandoned Cart Recovery:

  • Both BigCommerce vs Shopify offer features to recover abandoned carts, helping you convert potential customers who left before completing a purchase. These platforms provide tools to send automated cart recovery emails, allowing you to re-engage with customers and encourage them to finalize their purchases.
BigCommerce vs Shopify

SEO and Marketing

When it comes to running a successful online business, optimizing your store for search engines and implementing effective marketing strategies are essential. Let’s explore how BigCommerce and Shopify support SEO and marketing efforts:

SEO Capabilities:

  • BigCommerce vs Shopify both offer built-in SEO functionalities to enhance the visibility of your online store in search engine results. These platforms present the option to personalize the URL structures, title tags, meta descriptions, and header tags, allowing you to optimize your webpages with appropriate keywords. Additionally, both platforms automatically generate sitemaps, simplifying the process for search engines to browse and index the content of your store.

Blogging and Content Marketing:

When it involves extending the functionality of your online store, having access to a resilient app store and an extensive selection of extensions can be a game changer. Let’s examine at how BigCommerce vs Shopify ‘s app stores and extensions may assist your store:

App Store and Extensions

In terms of enhancing the functionality of your online store, the availability of a comprehensive app store and a diverse selection of extensions can make a significant difference. Allow us to delve into the ways in which the app stores and extensions provided by BigCommerce vs Shopify can elevate your store’s capabilities.

BigCommerce App Store:

  • BigCommerce’s enormous App Marketplace provides an extensive range of apps and plugins. These applications have the goal to enhance multiple facets of your online store, like advertising, search engine optimization (SEO), managing your inventory, and shipment. BigCommerce’s App Store has the capacity to fulfill your requirements, whether you need a connection with popular email marketing tools, boost your store’s sales efficiency, or streamline your shipping activities.

Shopify App Store:

  • In a similar vein Shopify has an enormous App Store featuring an array of apps and extensions. There are many apps available to help you expand your business, including marketing and sales tools to inventory management, support for customers, and analytics. The Shopify App Store provides both free and paid options, allowing you to pick the solutions that best fulfill your objectives as well as your finances.

Mobile Responsiveness

In today’s online landscape, it’s essential to online businesses to have a website that provides an excellent browsing experience across different devices, especially mobile mobile devices.. Let’s explore howBigCommerce vs Shopify prioritize mobile responsiveness:


  • BigCommerce offers responsive themes that are designed to adapt seamlessly to various screen sizes, including smartphones and tablets. These themes are mobile-friendly out of the box, ensuring your online store is easily accessible and navigable on mobile devices. BigCommerce’s responsive design approach helps deliver a consistent and user-friendly experience to mobile users.
Big Commerce


  • BigCommerce delivers responsive themes, that aim to adapt to an array of screen sizes, like smartphones and tablets. Themes like these are mobile-friendly straight out of the box, making sure that your online store will be simple to use and browse on mobile devices. BigCommerce’s responsive design method aids in offering mobile users a more consistent and user-friendly experience.. Shopify’s mobile-responsiveness helps enhance the browsing experience for customers accessing your store from mobile devices.

They provide mobile apps which enable you to manage and monitor your online store while on the go, making it easier to carry out important duties on the go. It is essential to recognize that mobile responsiveness improves the user experience & search engine optimization (SEO).

When ranking search results, search engines such as Google prefer mobile-friendly websites, which means having a mobile-responsive online store could help you rank better in search engine results pages (SERPs).

 Bear in consideration that mobile-responsive design elements may develop or alter over time. For the most recent and accurate information, check the official websites of BigCommerce vs Shopify .

Scalability and Performance BigCommerce vs Shopify

It is crucial for the progress of your business to ensure that your e-commerce website is capable of handling increased website visitors and delivering a seamless user experience. Let us examine how the scalability and performance of BigCommerce vs Shopify are effectively supervised.

Scalability BigCommerce vs Shopify:

BigCommerce vs Shopify are both capable of handling high levels of traffic and growing with your business. They are cloud-based platforms, which means they have the infrastructure to handle increased demand without affecting store performance. Whether you experience a surge in traffic during a promotional campaign or a gradual increase in customer base, both platforms are designed to scale accordingly.

Performance BigCommerce vs Shopify:

  • BigCommerce vs Shopify prioritize performance to provide a smooth and fast shopping experience for your customers. They employ caching techniques, content delivery networks (CDNs), and optimized page loading to minimize loading times. Additionally, both platforms regularly update their servers and infrastructure to optimize performance and maintain high uptime percentages.
BigCommerce vs Shopify

Customer Support

Customer Support: Both platforms offer reliable customer support, but BigCommerce’s support system is considered more comprehensive. BigCommerce provides live chat, phone, and email support round the clock, plus a full help center. Shopify offers live chat, email, and phone help around the timer, as well as an extensive documentation collection.

Customer Reviews and Feedback

Introduction:The Influence of Customer Reviews and Feedback: Customer reviews and feedback encompass genuine viewpoints expressed by customers regarding their encounters with a product, service, or brand. They provide essential insights into what customers value, disapprove of, and aspire to, rendering them immensely valuable for the advancement of a business. Presented below are a handful of noteworthy advantages:

In the contemporary digital era, customer assessments and feedback have become significant resources that wield the power to determine the success of enterprises. These assessments offer invaluable knowledge about customer interactions, enabling companies to make informed choices, enhance their products and services, and ultimately elevate customer contentment. This article delves into the significance of customer evaluations and feedback and provides insights on how businesses can proficiently leverage them.

 Customer evaluations and input offer significant perspectives regarding customer experiences, empowering companies to make informed judgments, enhance their offerings, and elevate overall customer contentment. Within this article, we will delve into the significance of customer assessments and input, and investigate the methods through which businesses can proficiently harness their potential.

The Influence of Customer Evaluations and Input: Customer evaluations and input entail genuine opinions shared by customers, based on their interactions with a product, service, or brand. They provide crucial information about customer preferences, dislikes, and desires, making them indispensable for business growth. Here are a few noteworthy advantages:

Building Trust:

Positive customer reviews act as social proof, instilling trust and confidence in potential customers. Studies show that people trust online reviews as much as personal recommendations.

identifying Strengths and Weaknesses:

Reviews may highlight an organization’s strengths, supporting it to discover what differentiates it above its opponents.They also bring up areas for improvement, enabling businesses to fix faults and improve their offerings.

  • Influencing Purchase Decisions:Customers often rely on reviews and feedback when making purchase decisions. A great deal of favorable reviews may have an important effect upon a customer’s preparedness to buy.User-generated substance, such as reviews, can help improve the way that SEO rankings.
  • Enhancing SEO Rankings: User-generated content, such as reviews, can improve search engine optimization (SEO) rankings. Search engines value fresh and unique content, and customer reviews contribute to this.

Gathering Customer Reviews and Feedback: Businesses can employ various methods to collect customer reviews and feedback:

  • Post-Purchase Emails: Sending automated emails to customers post-purchase, requesting feedback on their experience, is an effective way to gather reviews.
  • Online Review Platforms: Encouraging customers to leave reviews on popular platforms, such as Google My Business, Yelp, or industry-specific review sites, can broaden a business’s online presence.
  • Social Media Listening: Monitoring social media platforms for mentions of a brand or business provides an opportunity to engage with customers and obtain feedback.
  • In-App or On-Site Prompts: Integrating feedback forms or rating prompts within the app or website interface encourages customers to share their thoughts.

Managing and Responding to Customer Reviews:

Promptly addressing customer reviews and feedback demonstrates that a business values its customers. Key practices for managing and responding to reviews include:

  • Regular Review Monitoring: Consistently monitoring review platforms and social media channels allows businesses to address issues promptly and engage with customers.
  • Personalized Responses: Craft personalized responses to show appreciation for positive reviews and address concerns raised in negative reviews. This shows customers that their feedback is valued.
  • Addressing Negative Feedback: Responding to negative reviews in a professional and empathetic manner helps address concerns and provides an opportunity to resolve issues.
  • Celebrating Positive Reviews: Sharing positive reviews on social media or testimonials on the business website can boost brand reputation and encourage customer loyalty.

Leveraging Customer Reviews for Business Growth:

To effectively leverage customer reviews and feedback for business growth, consider the following strategies:

  • Use Reviews for Product Improvement: Analyze common themes or issues mentioned in reviews to identify areas for product or service enhancements.
  • Share Reviews in Marketing Materials: Highlight positive reviews in marketing campaigns, on the website, or on social media to showcase customer satisfaction and build trust.
  • Implement Ratings and Review Widgets: Displaying average ratings and reviews prominently on product pages can influence purchase decisions and instill confidence in potential customers.

Act on Customer Suggestions:

If customers provide suggestions or feedback, consider implementing changes that align with their needs and preferences.

Conclusion: Customer reviews and feedback are powerful assets that businesses must harness to enhance customer satisfaction, build trust, and drive growth. Actively collecting, managing, and responding to reviews can yield valuable insights and promote a customer-centric approach. By leveraging customer reviews properly, businesses can make informed decisions, improve their offerings, and forge stronger relationships with their customers in the ever-evolving digital marketplace.

BigCommerce vs Shopify


After carefully comparing the key features, pricing, and overall user experience of BigCommerce vs Shopify , it is clear that both platforms have their own unique strengths and cater to different types of businesses.

BigCommerce impresses with its robust set of features, particularly for growing enterprises. Its scalability, extensive customization options, and advanced SEO capabilities make it an excellent choice for businesses aiming to expand their reach and catalogs. Moreover, BigCommerce’s comprehensive reporting and analytics tools enable merchants to gain valuable insights and make data-driven decisions to optimize their online stores.

However, Shopify distinguishes itself due to its intuitive interface and smooth integrations. It serves as a prime choice for small to medium-scale enterprises seeking a streamlined setup procedure and a simple platform to oversee their e-commerce ventures. Shopify’s vast array of applications and extensions in its online marketplace caters to businesses, allowing them to optimize their store’s performance and deliver a distinctive shopping experience to their clientele.

Irrespective of the platform you opt for, both BigCommerce vs Shopify offer dependable hosting, secure payment gateways, and excellent customer support. These elements are crucial for the success of any online business and to ensure a satisfactory shopping experience for its customers.Ultimately, the decision between BigCommerce and Shopify depends on your specific business requirements, budget, and long-term objectives.

BigCommerce vs Shopify platforms have been successful in serving thousands of businesses worldwide and have proven to be reliable eCommerce solutions. The key is to thoroughly evaluate what your business requires and select the platform that aligns best with your goals.

Given the significant significance of establishing a robust online presence, it is advisable to conduct a comprehensive investigation and even examine trial versions of BigCommerce vs Shopify before reaching a conclusive decision. This will enable you to gain a better comprehension of the subtleties of each platform and make a well-informed selection that will establish the groundwork for your prosperous online enterprise. Regardless of which platform you opt for, bear in mind that constructing a prosperous online store necessitates commitment, perseverance, and incessant endeavor to deliver an exceptional shopping experience to your clientele.

BigCommerce vs Shopify platforms have achieved success in catering to numerous businesses worldwide and have demonstrated their reliability as eCommerce solutions. The crucial aspect is to carefully assess the requirements of your business and choose the platform that aligns most effectively with your objectives.
Given the significance of establishing a robust online presence, it is highly advisable to conduct thorough research and even explore trial versions of both BigCommerce vs Shopify before finalizing your decision.

By acquiring a more profound comprehension of the complexities linked with every platform, you will be empowered to make an informed decision that will act as the foundation for the growth and success of your online enterprise. Irrespective of the platform you opt for, it is imperative to remember that establishing a flourishing online store demands unwavering dedication, perseverance, and consistent endeavor to deliver an exceptional shopping experience to your clientele.